Privacy Policy

Introduction

The UK Chief (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or purc1hase products from us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the practices described in this policy.

2. Who We Are

The UK Chief is a UK-based supplier of professional rehabilitation, clinical, and performance equipment operating from Surrey, United Kingdom.

For any data protection enquiries, please contact:
Email: jed@theukchief.co.uk

3. What Information We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

• Full name

• Email address

• Telephone number

• Billing address

• Delivery address

• Company name (if applicable)

• Order details

• Information submitted through contact forms

• Marketing preferences

Payment Information

We do not store full payment card details. Payments are processed securely by third-party payment providers.

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device type

• Pages visited

• Time spent on pages

• Referral source

• Cookie and tracking data

4. How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfil orders

• To manage payments and deliveries

• To provide customer support

• To respond to enquiries

• To send order confirmations and service updates

• To improve website functionality and user experience

• To detect fraud or suspicious activity

• To comply with legal obligations

• To send marketing communications (only where you have opted in)

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity – to process orders and deliver products

• Legal obligation – to comply with tax and accounting requirements

• Legitimate interests – to improve our services and prevent fraud

• Consent – for email marketing communications

You may withdraw consent for marketing at any time.

6. Marketing Communications

If you subscribe to our newsletter or opt in to marketing, we may send you updates, offers, and product information.

You can unsubscribe at any time by:

• Clicking the “unsubscribe” link in any marketing email

• Contacting us directly

We do not send unsolicited marketing emails.

7. Cookies

Our website uses cookies and similar technologies to:

• Ensure website functionality

• Improve performance

• Analyse visitor behaviour

• Support marketing efforts (if applicable)

You can control cookies via your browser settings.

Where required, we will request your consent before placing non-essential cookies.

For more details, please refer to our Cookie Policy.

8. Sharing Your Information

We may share your personal data with trusted third parties including:

• Payment processors

• Delivery and courier services

• Website hosting providers

• IT service providers

• Analytics providers (e.g., Google Analytics, if used)

• Professional advisers (e.g., accountants)

We do not sell, rent, or trade your personal data to third parties.

All third parties are required to process data securely and in accordance with applicable data protection laws.

9. International Data Transfers

If personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place to protect your data in compliance with UK GDPR requirements.

10. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil the purposes for which it was collected

• Comply with legal obligations

• Resolve disputes

Order and financial records may be retained for up to 6 years to comply with UK tax and accounting regulations.

11. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Disclosure

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request erasure of your data (“right to be forgotten”)

• Restrict processing of your data

• Object to processing

• Request transfer of your data (data portability)

• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact:
jed@theukchief.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.

14. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

Continued use of the website after updates constitutes acceptance of the revised policy.

16. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact:

The UK Chief
Surrey, United Kingdom
Email: jed@theukchief.co.uk